While advertising remains a key condition for the free access to content and services for all, 69% of consumers vilify advertising. As consumers also require that businesses create positive social impact, what if consumers earned crypto when engaging with ads so they can donate to their charities of choice?
WhatRocks enables publishers to financially reward consumers who engage with their ads!
Pre-open your publisher’s account to engage your audience for good!
It’s absolutely free of charge!
THE PROBLEM
DIGITAL ADVERTISING IS CONSIDERED AS A NUISANCE
Whereas brands and publishers increasingly depend on digital advertising to generate revenues, consumers, big tech firms, and lawmakers consider targeted advertising as a nuisance.
Consequently, the ad revenues of publishers including social media giants take a serious hit as advertisers pay significantly less money for non-targeted advertising served to users who refuse to give their consent to online tracking.
OUR VISION
REWARD consumers FINANCIALLY FOR ENGAGING WITH DIGITAL ADS
The most compelling way to convince online users to give their consent to the use of their data for targeted advertising is to incentivize them with money for them to donate in return.
As online users have a vested financial interest in being exposed to WhatRocks-labeled ads that reward them financially with blockchain tokens called Rocks™ whenever they watch or click on their WhatRocks-labeled ads across the web, 85% of online users are ready to whitelist your digital properties, and maybe even disable their ad blockers altogether.
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OUR SOLUTIONS
OFFER CRYPTO TO YOUR AUDIENCE IN EXCHANGE FOR THEIR CONSENT
Take the opportunity of your consent window to encourage your users to be rewarded financially thanks to the ads you run: if they give their consent to tracking, they will be better targeted with WhatRocks-labeled ads that reward them with crypto called Rocks™ for them to donate to the causes they care about.
As a token of your purpose-driven commitment, share your website’s WhatRocks referral code in your consent window so your users get an initial credit offered by WhatRocks at sign up!
SHARE YOUR PUBLISHER’S REFERRAL CODE with your audience
Give your online users a leg-up into advertising for good by sharing your publisher’s referral code to WhatRocks: they will receive 500 Rocks™ at sign-up for them to donate to their charities of choice.
Recommended tactics to share referral codes include free ad inventory, advertorial, social media posts, push emails, and more.
REWARD USERS WITH CRYPTO FOR VISITING TO YOUR WEBSITE
Stimulate recurring visits to your website by rewarding your online audience with crypto rewards called Rocks™ for them to donate to the causes they care about.
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RUN WHATROCKS-LABELED ADS ON YOUR DIGITAL PROPERTIES
Brands add the WhatRocks label to their display and video ads as a public commitment to reward online users financially with crypto rewards called Rocks™ whenever they watch or click on these ads.
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NO FEES, NO SOFTWARE DEVELOPMENTS, AND NO INTERFERENCE WITH YOUR BUSINESS
As WhatRocks-labeled ads encapsulate pixel tags at the server level to reward online users financially with Rocks™, they do not require any software development and they do not interfere with your usual tools, processes, workflows, ad units, ad formats, or rate card.
Better yet: WhatRocks-labeled ads are totally transparent to media agencies, trading desk, DSP, SSP, ad networks etc.
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TESTIMONIALS
Sophie PONCIN
Director
Orange Advertising
Erik-Marie BION
Co-Head EMEA & VP France, Germany, Spain, Italy
Yahoo