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Brands embed the WhatRocks™ label in their digital ads as a public commitment to reward consumers financially when they are exposed to theirs ads so they can make donations.

 

The WhatRocks™ label is a simple, systemic and self-sustaining solution to create simultaneously business value and social value.


 

Join the WhatRocks™ community to make your ads socially responsible!

It’s free*, with no credit card and no strings attached!

 
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There’s no better storytelling for your brand than empowering consumers financially so they can make donations to the causes they care about.

By showing them respect, empathy and support in their search for impact, you are reinforcing consumer preference and developing brand affinity as you create a purposeful bond with your target consumers.

Join the WhatRocks™ Community Now →

 

By rewarding consumers financially when they are exposed to your WhatRocks™-labeled ads, you are pushing forward an efficient and attractive solution to make ad blockers irrelevant and to whitelist participating websites and mobile applications.

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Members of the WhatRocks™ community explictly consent to being exposed to digital ads provided that they are rewarded accordingly with digital tokens called Rocks™.

By embedding the WhatRocks™ label to your ads, your brand automatically complies with GDPR.

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Consumers often don’t feel engaged with the Corporate and Social Responsibility (CSR) programs of brands that may or may not be focused on the causes they personally care about.

By empowering consumers financially so they can make Rocks™ donations to the social organizations of their choice, your brand leaves it to them to decide the causes they want to support personally.

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Despite thorough due diligence and close monitoring, brands sometimes support social organizations that end up embroiled in a charity scandal with potentially significant brand damage.

As consumers get to decide which social organizations will receive their Rocks™ donations, your brand is not directly connected to the name and reputation of these social organizations.

In other words, your brand benefits from the upsides of its public and tangible commitment to social good without the downsides of being associated with potential charity scams.

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Add the WhaRocks™ label to your digital ads

Affirm the public commitment of your brand to leverage its ad spending to create social impact by adding the WhatRocks™ label to your digital ads.

Join the WhatRocks™ Community Now →

 

There’s no need to change creative, messaging, media planning, ad format, media agency, or trading desk. There’s no need to lower your requirements for MRC compliance, ad fraud, viewability, or brand safety either.

All you have to do is to add a few lines of code to embed the WhatRocks™ label in your digital ads and start rewarding consumers financially when they are exposed to your WhatRocks™-labeled ads.

Join the WhatRocks™ Community Now →

 

By adding the WhatRocks™ label to your digital ads, you not only significantly increase your chances to reach your business goals as you are gaining more eyeballs on your ads by making ad blockers irrelevant: you are also funding social change thanks to your ad spending.

Thanks to WhatRocks™, your ad spending create simultaneously business value and social value.

Join the WhatRocks™ Community Now →