WhatRocks Foundation is the non-profit organization that governs WhatRocks, the crypto wallet that empowers one and all to make donations to their charities of choice.

WhatRocks Foundation governs WhatRocks.

The mission of WhatRocks Foundation

The mission of WhatRocks Foundation is to promote philanthropy and civic engagement through technology, media, marketing, communications, and advertising in order to create and durably amplify the social impact of individuals, brands and charities who inspire and act to create social change in an inclusive and environment-friendly society.

To that purpose, WhatRocks Fondation contributes to multiple initiatives including:

- Bringing together consumers, start-ups, corporations, philanthropists, non-profits, civil organizations, community leaders, academics and creative talents to identify, design or promote innovative solutions and new ways to face the most pressing social and environmental challenges of our time ;

- Supporting non-profit organizations and social businesses to craft technology-based strategies that directly or indirectly create positive social or environmental change globally;

- Organizing, promoting and supporting outreach and engagement programs in favour of philanthropy, tech for good and purpose-driven marketing and advertising;

- Authoring or participating in research and publications in this realm.

In particular, WhatRocks Foundation supports initiatives that aim at developing new revenue sources for charities thanks to the brands’ advertising and marketing budgets.

The ROLE OF WHATROCKS FOUNDATION WITH REGARDS TO WHATROCKS

Beyond its support to various programs, WhatRocks Foundation has designed its own initiative named WhatRocks, the blockchain-based service that includes a crypto wallet that enables users to be rewarded financially by brands when they engage or interact with their WhatRocks-labeled marketing or advertising material. Thanks to their personal pot of crypto rewards, users make donations to their charities of choice from the list available in their WhatRocks wallet.

In that regard, the role of WhatRocks Foundation is to establish the governance of WhatRocks that is enforced by WhatRocks Inc., a mission-driven tech start-up that is entrusted with the mission and responsibility to build the technology and operational platform as well as the business ecosystem to bring together consumers, brands, publishers, influencers and charities in order to fund social and environmental change thanks to the brands’ ad and marketing spend.

In particular, WhatRocks Foundation sets the following business conditions to WhatRocks Inc:

• Freemium solution: the WhatRocks service includes a free plan so that even small brands may join the WhatRocks community, regardless of their customer base, revenues, marketing budget or fame.

• No account opening fees: any individual user or charity may open a WhatRocks™ account for free in order to remove any financial barrier to entry to the WhatRocks™ community.

• No commission on transactions: 100% of the donations go to charities*

• No fluctuating value of Rocks™: these blockchain tokens have a fixed value to guarantee their financial value and keep them immune from any fluctuation resulting from supply and demand for these tokens. Furthermore, this is an efficient deterent to keep crypto traders and speculators at bay since there is no opportunity for capital gain.

• Enforcement of the Community guidelines of WhatRocks that explicitly articulate the values that WhatRocks Foundation stands for and the type of brands and charities that may join the WhatRocks community.

• Sanctuarization of personal data: as consumers join the WhatRocks community of WhatRocks Foundation, their personal data is controlled by WhatRocks Foundation and processed by WhatRocks Inc. In particular, personal data can be used solely for the purposes indicated in the privacy policy of WhatRocks and only in the direct and immediate economic interest of the members of the WhatRocks community to make more donations to charities.

• Brands must buy back Rocks™ in priority from charities on the secondary market before buying newly issued Rocks™ from WhatRocks Inc. on the primary market.

• As a mission-driven start-up, WhatRocks Inc. shares its profits with WhatRocks Foundation.

This governance guarantees consumers, brands, publishers, influencers and charities that these primary directives are immutable and enforced by WhatRocks Inc. In particular, WhatRocks Inc. may develop any revenue model to cover its costs of operations and investment provided that donations are kept untouched and that such revenue models are developed in the economic interest of the members of the WhatRocks community to generate even more donations for charities.

The OPERATIONS OF THE WhatRocks SERVICE

WhatRocks is developed and operated by service provider WhatRocks Inc. in the name and on behalf of WhatRocks Foundation pursuant to the foundation’s governance.

The Foundation Board of WhatRocks Foundation