WhatRocks Foundation™ builds an international community of engaged consumers, brands and social organizations joining forces to fund social change.


Non-profit WhatRocks Foundation™ is on a mission to empower millennials financially so they can make donations to their social organizations of choice.



WhatRocks Foundation™ introduces WhatRocks™, the first label to make digital ads socially responsible.

In the WhatRocks™ community, brands reward consumers when they’re exposed to their WhatRocks™-labeled ads by crediting their personal WhatRocks™ wallet with blockchain tokens called Rocks™.

Users redeem their Rocks™ directly from their WhatRocks™ wallet to get free or discounted event tickets or make donations to their social organizations of choice. Event organizers or ticketing platforms that receive Rocks™ in exchange for event tickets can only donate their Rocks™ to their social organizations of choice.

The beneficiary organizations that collect Rock™ donations cash out by selling their Rocks™ against fiat money to brands that need to reward consumers exposed to their own ads.

Account opening and transactions are free of charge* to keep donations untouched.

In other words, WhatRocks Foundation™ introduces a fundamental change of paradigm in the advertising industry by establishing an exchange of value that financially acknowledges consumers as key stakeholders of the advertising value chain for the greater good.


*Excluding blockchain operation and maintenance fees that are not earned by WhatRocks™ Foundation.